Adam Sekulow Opens the Paddock: A Privé Drivers Society Track Day at Road Atlanta

This is not Cars and Coffee, and it’s not an open track day meetup. It’s a Privé Drivers Society track day at Road Atlanta, and for this episode Throttlecast hosts Grant Brewer and Dave Codrea went to see one for themselves.

Adam Sekulow, who runs Privé, first explained the club on the show back in episode 2: a private driving club with a 50-member cap, built around the value of your time. This time he walked the hosts through a full member day on a hot summer morning, from the clubhouse to the paddock to a few laps in a Porsche GT3 RS.

A clubhouse built for race weekends

Privé runs its days out of the Podium Club, the space Road Atlanta uses for hospitality during its biggest races. It holds about 200 people. With 50 members, the club couldn’t fill it if everyone showed up at once.

That leaves an air-conditioned room with a view of the track for spouses, friends, and guests. It’s a place to cool off in summer, warm up in winter, and wait out rain. Breakfast and lunch are included, catered by Proof of the Pudding. On a day this hot, there was ice cream in the afternoon. Pit lane is about 100 feet from the door.

How a Privé track day runs

The drivers’ meeting happens in the morning, and the track goes green at 8. Members run from 8 to noon, break for an hour for lunch, then run again from 1 to 5.

Inside those hours, there are no sessions to miss. You can drive for ten minutes or an hour. If you come in late, take a call, or need to fix something, you haven’t lost your slot. There are rooms set aside for phone calls and basic business, which makes it easy to come out for half a day. At any given time there are maybe eight or nine cars on track. As Adam puts it, “It’s all about value of your time.”

Some members barely drive. Adam has two or three he calls the lunch club, who come out mostly to eat and talk. He’s seen business deals and friendships come out of those tables.

Vetted drivers, not first-timers

Every Privé member is a vetted driver who has been in the sport a while. Adam is careful about how he describes that. He wouldn’t call it a safer environment, because it’s still a dangerous sport. But everyone on track understands what’s going on and wants the same thing, so nobody is slowing anyone down and everyone gets into the same rhythm.

“When you’re out there going 150 plus, sometimes door to door, you got to trust the guy next to you,” he says. That’s why the club stays small. With eight cars on track, if something happens, you know exactly who it was and can go talk to them.

The range of experience is wide. Some members have been doing this for 20 or 30 years. Some race. For some it’s a hobby. Adam compares it to golf: the weekend golfer, the one chasing a scratch handicap, and the one playing amateur tournaments all belong to the same sport.

Arrive and drive with Kingpin Racing

Most of the paddock is run by Kingpin Racing. On this day they supported 17 of the 30 cars on site, with about 12 crew. For a fee they handle everything, from transport to setup, and the member shows up and drives. They know the club’s schedule, so a few days’ notice is enough. For the club’s trip to Virginia International Raceway, Kingpin hauled about 20 cars. The members just met their cars there.

Not everyone goes that route. One member drives in from Kentucky with a toy hauler, arrives the night before, sleeps in it, and is on track the next morning. Another lives about ten minutes away and just drives over. Adam likes that mix. Everyone comes from different walks of life for the same goal.

What’s in the Privé paddock

Porsche dominates, and there’s a reason. Porsche sells customer racing cars, so members can order a race car straight from the factory. The GT4 is the entry point. The paddock also had Cup cars from the last and current generations, a Supra, and a Porsche street car pushing about 900 horsepower on methanol injection.

The hosts’ favorites were the underdogs: a BMW M2 on TE37 wheels and an E46 M3. Both are street cars with full interiors and working trunks, and both drivers are fast. Caymans and an M4 filled in the rest, along with the Ferraris, Lamborghinis, and BMWs you’d see at any track day.

Then there was Danny’s stock car. Danny lives a couple of hours away and brought it in himself. Adam puts it at 800 to 900 horsepower uncorked. The hosts figured it would brake much earlier than the Porsches and outrun all of them on the straight. The dash has a hula girl that doubles as a g-meter. When she’s twisting to the side, you know it’s working.

A small club with a waiting list

Adam has run track days since 2018. Privé launched in November of the previous year, and this was its first full season. The club was sold out at recording, with a waiting list. Each December and January, Adam reviews openings and brings in the next person on the list.

Former members get priority. If someone joins and then has to step away for a move, a new job, an illness, or an injury, they go ahead of anyone who hasn’t been a member. It’s his way of rewarding the people who backed the club early.

The plan is to grow from eight days a year to nine, then 10, and to add trips to VIR, Barber, and Sebring with the same group. Adam also sets himself a goal of handling any member request within 24 hours. “You text me at 2 in the morning, I’m going to text you back probably.”

Hot laps in a GT3 RS

The day ended with the hosts riding along in a 2025 Porsche 992 GT3 RS with about 1,400 miles on it. Adam says cars like this aren’t really street cars. They’re race cars with a license plate. The highlight was the braking. The car went from about 155 mph down to 50 at close to 2 g, then straight back on the power.

Watch the full episode

The full track day is above and on YouTube, including a walk around Danny’s stock car. For how the club came together, read the episode 2 conversation with Adam.

Privé works because members know each other and their cars are ready when they want to drive. The Ride Lounge brings that idea off the track. It’s a private car club with monitored, climate-controlled car storage in Atlanta, in Peachtree Corners and Midtown, where your car is kept right between track days and drives. Schedule a private tour.