Media Kit
Brand assets and guidelines.
Logos, colors, type, photos and copy for press, partners and directories.
Download the full kit (zip)About the club
Boilerplate.
Copy as written. The short version fits a directory listing; the long one, an article or event page.
Short
The Ride Lounge is a private car club with climate-controlled car storage in Peachtree Corners and Midtown Atlanta, GA.
Long
The Ride Lounge is a private car club in metro Atlanta, with clubs in Peachtree Corners and Midtown Atlanta. Members keep their cars in climate-controlled, monitored storage bays and share a lounge and bar that sits beside the storage floor, with a members-only calendar of nights at both clubs. The club records Throttlecast, a car podcast with racers, builders, dealers and collectors from the Atlanta car scene, on its lounge floor, and rents its showroom floor for corporate and private events. Membership is by application. ride-lounge.com
Logo
The lockup.
SVG for the web and design files, PNG and JPG for documents and directories, PDF for print.
The R mark.
For avatars, app icons and favicons, where the full lockup is too small to read.
Color
The palette.
Click any value to copy it. Charcoal and white carry the brand; red is used sparingly, one red button per screen.
Logo red
The Lounge script in the logo only
Racing red
Button fill, white text on it
Signal red
Red text and lines on dark
Charcoal
Page background
Graphite
Cards, fields, sheets
Hairline
Rules and borders
Silver
Body copy and meta
White
Headlines and text
Type
Two typefaces.
Both are free, open-source variable fonts.
Display
Oxanium
Come for the cars. Stay for the people.
Weights 200 to 800. Headlines in 700, uppercase on the home page; labels and buttons in 600 caps. Google Fonts →
Body
Geist
A private club for people who collect, drive, and care for exceptional cars.
Weights 100 to 900. Body copy in 400, emphasis in 500 to 600; nothing set below 14px. Google Fonts →
Photography
Press photos.
The clubs in Peachtree Corners and Atlanta. Credit: The Ride Lounge.
Members' lounge seating beside the storage floor in Peachtree Corners
JPG
A red Porsche 993 on the Atlanta storage floor
JPG
The members' bar at Peachtree Corners
JPG
An Aston Martin DBS and a Porsche Cayenne in Atlanta storage
JPG
Dining table with the storage floor visible through glass
JPG
The Atlanta bar island and stools, with the lounge and cars beyond
JPG
Usage
Do and don’t.
Do
- Write the name as The Ride Lounge in prose, Ride Lounge in headlines and captions.
- Use the color lockup on dark backgrounds and photos, the light lockup on white.
- Keep clear space around the logo the width of the “I” in RIDE, and keep it at least 120px (1.25in) wide.
- Use the club’s own photos of its cars and rooms, and ask before featuring a member or their car.
- Link to ride-lounge.com, and to the Throttlecast page when you write about the podcast.
Don’t
- Don’t recolor the logo, change the red, stretch it, or add effects or outlines.
- Don’t separate RIDE and Lounge, or set Lounge in another script.
- Don’t put the white logo on white or the black logo on dark.
- Don’t publish members’ license plates, faces without permission, or anything from the private calendar.
Need something that isn’t here, like a higher-resolution photo or an interview? Email inquiry@ride-lounge.com.